01Services02Work03About
AI systems for health & wellness

AI product people who start with the business outcome.

We help health and wellness brands and creators turn customer journeys, manual workflows, proprietary expertise, and data into focused AI systems with measurable economic value.

The goal is not to “do AI.” It is to change the economics.

The useful question is where AI can increase revenue, remove costly manual work, or create a product customers will pay for. If none of those outcomes is plausible, the idea does not deserve a build budget yet.

We start with a real baseline: what customers choose, where they drop, how operators spend time, what expertise stays trapped, and what each improvement would be worth.

Goldilocks is the operating method underneath the work: right-sized software, shaped to the actual behavior, data, risk, and adoption path. The business outcome is the pitch.

See the offer ladder →

3 days

Blueprint

14 days

Pilot Sprint

Measured Wedge

Vendor Lock-In

Four operating commitments.

You own everything.

All work and code is yours. No lock-in, no black boxes, no proprietary traps. If you ever want to part ways, you keep everything we built.

You'll always know where things stand.

No disappearing acts. No jargon-filled status reports. Clear communication about what's working, what's not, and what's next.

We ship for the real world.

We deploy carefully, test edge cases, and define a clear launch boundary so the system can do useful work outside a controlled demo.

We keep improving what earns adoption.

We don't hand off and disappear. We use observed usage and outcomes to tune what works and decide which opportunity deserves the next investment.

We build inside the problems we care about.

Alongside client work, Will develops health products with collaborators. These ventures show the product-building craft; they are kept separate from client-result claims.

Idias Health · Mexico City

Healthcare financing for the costs between patients and care.

Will is building Idias Health with a partner in Mexico City. The product helps patients cover eligible deductibles, coinsurance, and out-of-pocket healthcare costs; approved financing is paid directly to providers.

View the venture story →

Linear BJJ · Athletic performance